Alex Hormozi

Four calls equal one close.

Trade or go to Goodwill.

Guiding principles.

100 calls divided by 4 calls per close equals 25 closes per 100 calls.

You go to work, you go home, and home is ideally with your family, or worst case, with another family also trying to make it and save.

So if there are 200,000 people in your addressable area, then it would only cost you $10,000 to reach all of them one time.

There are no rules.

Maintenance, in the most generic sense, would be 9% per year growth, year over year.

Dedication.

To Layla.

You are my ride or die.

Furthermore, if you're in a growing marketplace, then you might have to grow at 20 to 30% per year just to keep up or risk falling behind.

25 closes per rep.

A term used to describe a person, usually a woman, that is willing to do anything for their partner, friend, or family, even in the face of danger.

Important disclaimer, reaching an audience one time in no way means an offer is fatigued.

110 sales total divided by 25 sales per rep equals 4.4.

And it's gotta be as cheap as you possibly can.

Welcome to the fundraiser.

Stay in this line.

And I say this as somebody who lived through this.