Alex Hormozi

And so unless you have a flat e-commerce business,

If you want to grow, the extra growth requires the profit from the earlier part of your growth path to fund the next level of inventory so you can sell through more in a shorter period of time.

And so you can be very asset rich in this business.

You can have lots of inventory.

You can have maybe a lot of enterprise value.

But it's very common that entrepreneurs will get, I mean, I'm saying unbelievable numbers.

They'll go to hundreds of millions a year and pretty much only live on their salaries.

which there's nothing wrong with that.

It's just different than some of the other models that are out there.

In terms of the things that can also be difficult about this is that you have to rely very heavily on your partners.

And so it's very rare for an e-commerce business to be vertically integrated.

It sometimes happens, but it's super, super uncommon.

That means that are you the one who's manufacturing the stuff?

Are you the one who's actually, you know, pick pack shipping all the things both locally and internationally?

Are you sourcing raw materials or do you have a raw material mine that you're, you know, you're collecting milk from cows and turning that into a protein?

Probably not.

And so you have core dependencies on other businesses.

And if those businesses fail, you fail.

Like very real.

And so having many redundancies within each element of the business, okay, how do we get raw materials?