Alex Hormozi

That's right, George said, content that his sage business advice had been followed.

You're wasting the two four hour chunks of the day that you do have available to you, which is your five to nine in the morning and your five to nine at night.

Specifically, how to reliably turn advertising dollars into enormous profits using a combination of pricing, value, guarantees, and naming strategies.

Note, this is not net profit.

Note, I will discuss how to monetize free and discount offers in volume three, money models, but having a promotion or discount gives a good and strong reason why.

When demand increases, cut supply.

Net profit is what's left over after all expenses are paid, not just the direct cost of fulfillment.

So what you want to be doing is instead of just mindlessly doom scrolling through life, instead you're like, I have four hours before I have to go to work.

He perked up slightly because we started talking about money.

This man had built his business from nothing and had found ways to sell things for extraordinary profits by understanding human psychology.

I call the proper combination of these components a Grand Slam offer.

Every offer has building blocks, the pieces that when combined make an offer irresistible.

Lifetime Value

The gross profit accrued over the entire lifetime of a customer.

You can also cite the season or an occurrence that will also give you a strong reason why for the promotion.

I chose this term partially in homage to the above quote from Amazon founder Jeff Bezos and because, like a Grand Slam in baseball, a Grand Slam offer is both very good and very rare.

Now if you work remotely, even better because you'll be more efficient with it.

I had long learned about supply and demand, but this guy was using its psychological underpinnings to fuel a fundraising.

Our goal is to use a divergent thought process to think of as many easy ways to combine these elements to provide value.

If you're not remote, then it might be three and a half hours or you just wake up earlier.