Alex Hormozi

This is gross profit multiplied by the number of purchases an average customer will make over their lifetime.

And I also say this to someone who did this.

Announce your avatar.

So if I were selling a brick, I would find out what my customer's desire was, and then devise how many ways I would create value with my brick.

You could take the tiger out of the jungle, but not the jungle out of the tiger.

This component calls out your ideal avatar, who you are looking for and who you are not looking for as a client.

The reason that this whole I wake up early in the morning became a thing for me was because that was the only time I could get ahead.

Using the example above, if the average customer stays five months and they pay $1,000 per month while it costs me $100 per month to fulfill, then their lifetime value is $4,500.

Additionally, to extend the baseball metaphor, it takes no more effort to make a Grand Slam offer than to strike out.

People want what they can't have.

People want what other people want.

You want to be as specific as possible, but no more.

Now let's do it for real.

And so I very much believe in Kobe Bryant's perspective on this.

People want things only a select few have access to.

The difference is dictated by the skill of the marketer and how well he connects his offer with his audience's desires.

When in a local area, the more local you can make the headline, the more it will convert.

It's like if everyone else is going to practice, he's like, well, if I do two extra practices a day, I'm going to move forward three times faster.

He was dead right.

Here's the breakdown.