Alex Hormozi

They had raised an extra $1 million that night before the event had even started by cutting the supply of tickets and raising the prices.

So don't do a city, try and go to the sub-market or hyper-local area.

Revenue equals $1,000 per month times 90% gross margins times five month equals $4,500 lifetime value or LTV.

In business, you can have so-so offers, the singles and doubles that keep the game going, pay the bills, and keep the lights on.

Problems and Solutions

And so one is we got our money back.

Not Baltimore, but Towson, Maryland.

A-B-C, easy as 1-2-3, ah simple as Do-Re-Mi.

Two, we got our time back.

Not Chicago, but Hinsdale, etc.

On top of that, all the people were more qualified than ever to be big donors.

Now that we have our time back, we need to minimize the distractions in that time period because focus is achieved not through addition, but subtraction.

Examples, bee cave dentists, rolling hill moms, brick and mortar businesses, salon owners, retired athletes, Brooklyn busy executives, etc.

Michael Jackson, ABC.

But unlike baseball, where a Grand Slam scores a maximum of four runs, a Grand Slam offer in the business world can score you a thousand-fold payoff and a result in a world where you never need to work again.

The night ended being up the most successful night in the charity's history, raising nearly $5.4 million from only 100 people.

When I started my gym, I struggled.

Note that the indirect costs like admin, software, rent, et cetera, are not included in LTV.

I wanted so deeply to be successful, prove my dad wrong about my decision to start my own business, and prove to myself that I was worth something.

When you remove everything else that doesn't matter, focus is what's left.