Alex Hormozi

That's $5,400 a head.

Now, if you happen to be just, if you're on your path right now, so like let's say that you have, you're not at job, so you started a business, but it's not making as much as you want and you don't have the 100K in savings.

Note, you will find different definitions for lifetime value depending on the source.

Give them a goal.

Each of the items was auctioned off as a one-of-a-kind item, and if you missed it, you'd never have a chance to buy it again.

But try as I did, I couldn't even sell people into a $99 a month bootcamp.

G, this is where you articulate your prospect's dream outcome.

It would be like connecting with the ball so well during one single at-bat that you automatically win every World Series for the next hundred years.

The biggest difference is that some sources only count total revenue, while others focus on gross profit over the lifespan.

People would say LA Fitness is $29 a month.

It can be a single word or phrase.

Arnold even threw in some bonuses when two people would get high enough in the bidding, allowing the charity to get both donations.

It can be an event, a feeling, an experience, or an outcome, anything that would excite them.

This is expensive.

I even tried getting people to start for free.

Let me just give you the simplest formula that I had, this is kind of like the 2.0 version, which is a four, four, four split.

I focus on gross profit.

It takes years of practice to make something as complicated as hitting a major league fastball until the bleachers look effortless.

The more specific and tangible, the better.

They said they wouldn't bother because $99 a month afterwards was still too much, and they didn't want to start something they couldn't continue with.