Alex Hormozi

It was a masterful display of human psychology at work in a setting where people knowingly overpaid for products.

You may also see me refer to this as LTGP or lifetime gross profit in other texts, just for clarity's sake.

Examples, pain-free, celebrity smile, first place, never out of breath, perfect product, grand slam offer, little black dress, double your profit, first client, high ticket, seven figure, 100K, et cetera.

So if you're at nine to five, then you got five to nine and five to nine.

Your stance, vision, prediction, ball speed, bat speed, and hit placement all must be perfect.

It's a new level of frustration when you can't even give your services away for free to people.

The products remained unchanged, yet within this setting, an item that wouldn't sell at a different venue for $10,000 sold for $100,000.

If you don't have a nine to five during the day that you gotta go to, then I like to do four hours of promotion.

Value-driven versus price-driven purchases.

I felt worthless, and I didn't know what to do.

This book was intended to be a textbook for any business that wants to grow.

First thing I do when I get up is let people know about my stuff.

In marketing and customer acquisition, the process of getting new customers, there are just as many variables that must all align to truly knock it out of the park.

Thankfully, during this time, I was in groups with other gym owners and I started hearing about marketers and books.

That's how powerful scarcity, urgency, and bonuses are.

Because if nobody knows about your stuff, they can't give you money.

I've spent, and continue to spend, hundreds of hours on calls and in-person meetings consulting entrepreneurs on crafting their offers.

I, indicate a time interval.

And breaking down how to use them to further increase demand for your offer without changing your offer is the purpose of this section.

The second four-hour chunk is delivery.