Alex Hormozi

Now, in order to do that operationalized bucket of things, it becomes more repeatable for you to then build training process to each of those desired steps or outcomes in the systematized delivery.

And so that then, the systematized delivery then feeds into the operational infrastructure in terms of onboarding, hiring, and training, and talent selection on the way in.

All right.

And so when we do these two steps, then the next thing is that you'll end up having to replace yourself in some level of the operations at some point so that you can lead the company.

So if you were trying to win here, systematization of delivery, selection of the avatar, being very clear about recruiting, hiring, onboarding, and training, and having very good defined career paths for your talent so they want to stay with you and not go somewhere else because they're so hard to get.

And so if you're in that business, typically getting customers is not that hard.

And so then we think, okay, if then we can just blow the back end out so we can have 10, 20, 30 new amazing people who are getting activated per month on my delivery side, I can finally, the goal that you want to have is that you want to have an amazing reputation and actually get to the point in a service model where your demand is the constraint.

Very rare, but doable.

Now, in this business, where do I reinvest my capital?

So I said this is very high cash flow.

So number one is that this is a business that you can live well throughout the entire time of doing the business, which is why I've always been a fan of service businesses.

The other business models that exist here, two of them, basically the founder almost never makes any money until a point of an exit, and let's be real, exits are far rarer than people try and make them out to be.

And so service businesses, you can kind of live your life and continue to scale your income as it goes up.

Now, where do you invest your cash?

So you wanna invest your cash in two core places.

Number one is going to be talent, meaning you want better, smarter people who are coming in.

So the raw materials that are coming in, we wanna increase the quality of those raw materials.

Now we still have the training that we have, but if you're training a genius versus training a dodo bird,

Training the genius is still gonna work better.

So we want higher base level people, higher horsepower, higher intelligence.