Alex Hormozi

You're just letting people know the duration to expect here.

I devoured everything I could.

So you give the people that gave you money what you promised them.

But with enough practice and enough skill, you can turn the wild world of acquisition, which will throw curveballs at you every day, into a home run derby, knocking offer after offer out of the stadium.

And as soon as I stumbled on Dan Kennedy's books, I was hooked.

This gives an example of how long your results will take to achieve.

I've seen the ones that take off into the stratosphere and those that fizzle.

Author note, other persuasion powers at play.

The third four-hour chunk is building.

In his books, he talked about making irresistible offers.

Note, if you're making any sort of quantifiable claim like income or weight loss, most platforms will not approve this type of messaging with a stated duration to achievement because it implies a guarantee.

So this is building the future, figuring out what to do next and how to do it.

Again, this theme of making an offer so good, people would feel stupid to say no kept reappearing.

Scarcity, urgency, bonuses, and guarantees were not the only persuasion tools being employed to get egregious prices at the fundraiser.

Having a Grand Slam offer makes it almost impossible to lose.

This is a combination of two things.

But why?

To everyone else, your success will look unbelievable.

What gives it such an impact?

It's going to be the curation