Alex Hormozi

But this time, remembering what TJ had told me, I decided to go all in on this concept rather than just do what everyone else was doing.

In short, having a Grand Slam offer helps with all three of the requirements for growth.

They also use commitment and consistency, status, peer pressure, goodwill, celebrity endorsements, competition, et cetera.

of opportunities, like what are all the things that are out there?

But to you, it will just feel like just another day at work.

It implies they're going to get this outcome in a period of time, which goes against many platform rules.

I have to see them, find them.

Getting more customers, getting them to pay more, and getting them to do so more times.

But how?

The greatest hitters of all time also have many strikeouts, just as there are many failed offers in the track record of great marketers.

Everyone else was selling $99 per month bootcamps.

However, scarcity, urgency, bonuses, and guarantees are the four that I'll be breaking down in this book as I believe they're the ones that belong with the offer and less with the actual selling, which I will talk about more in depth in Acquisition Volume 4, $100 Million Sales.

And then the second is the prioritization of those.

So don't give a quantifiable outcome with the duration unless the platform allows it.

Okay, there's 10 things I could do.

How was I going to compete?

How, you ask?

So I decided to look at what we did differently.

This one thing is gonna get me the highest return.

That being said, a duration is a powerful component of a Grand Slam offer, and you should definitely use it anywhere you don't need to deal with compliance.