Alex Hormozi

It allows you to differentiate yourself from the marketplace.

We learn skills through failure and practice.

I thought, what do they really want?

This is what I'm gonna prioritize my time and money towards.

In other words, it allows you to sell your product based on value, not on price.

We do this knowing that nine times out of 10, we will be wrong.

No one wants membership.

So big picture, you promote, you deliver, and you build.

They want to lose weight.

Step one, identify dream outcome.

Alternatively, if the goal you help them with is not a claim per se, then absolutely use a time interval, $10,000 in 10 days versus make your first sale in 10 days.

We still act boldly, hoping for that offer we connect with so well that it results in our big payoff.

Commoditized equals price-driven purchases, aka a race to the bottom.

The Delicate Dance of Desire.

That's what you do with your time.

I had heard of weight loss challenges, so I started there.

Now, regardless of what job or business you have, if you want to save time, you need to understand this concept, which is understanding whether you are a maker or a manager.

Pictured in the book is the supply and demand curve.

Lose 20 pounds in six weeks.

Fundamentally, all marketing exists to influence the supply and demand curve.