Alex Hormozi

The perfect profit combination is lots of demand and very little supply, or perceived supply.

C, complete with a container word.

If all products are equal, then the cheapest one is the most valuable by default.

That means for every $1 I spend on advertising, I get $36 back, a 3,600% return.

The container word denotes that this offer is a bundle of lots of things put together.

Step two, list problems.

Manager is when you're interacting with other people.

The process of enhancing your offer is designed to do both of these things.

Now that could be client calls, that could be team calls, it could be vendor calls, any kind of conversations that you have to have, Slack messages, whatever.

Next, I wrote down all the things people struggled with and their limiting thoughts around them.

In other words, if a prospect compares your product to another and thinks, these are pretty much the same, I'll buy the cheaper one, then they commoditized you.

It's a system.

It's something that can't be held up to a commoditized alternative.

Increase demand and decrease perceived supply so you can sell the same products for more money than you otherwise could and in higher volumes than you otherwise would over a long enough time horizon.

That is my average over eight years, and I continue to improve.

When listing out problems, think about what happens immediately before and immediately after someone uses your product or service.

Examples, challenge, blueprint, bootcamp, intensive, incubator, masterclass, program, detox, experience, summit, accelerator, fast track, shortcut, sprint, launch, slingshot, catapult, explosion, system, getaway, meetup, transformation, mastermind, game plan, deep dive, workshop, comeback, rebirth, attack, assault, reset, solution, hack, cheat code, liftoff, et cetera.

The thing is is that managers, their perfectly productive day is no blank time, right?

How embarrassing.

This book is my attempt to share that skill with you, with a specific focus on building Grand Slam offers, so you can experience the same levels of success.