Alex Hormozi

right and the other side of this that is kind of bad is that once i teach someone really well how to do that thing what stops them from selling the exact same thing that i just taught them almost nothing right and so these are some of the this is why the shape

is shaped this way because more entrants, if you teach more people, starts putting this downward pressure.

So you've got downward pressure in that people are exiting and you've got more competitors that are always entering the market because it's very easy to one, create competition, number two, start an education business because it costs almost nothing if you have the skill.

So what's good about this?

Because that sounded a little bit negative in terms of the shape.

You're like, why would I want to stop here, right?

Well, the great thing is that there's fast initial cash.

There's very few businesses that can get you out of poverty as quick as this.

Dare I say there's almost nothing that's as fast as this.

And I'll tell you one thing that I've learned about humans over my many years in business is that people love fast.

All right.

And it's also one of the easier ones.

So fast and easy, very compelling value proposition.

And I'll give you the third value proposition.

It's also cheap.

So fast, easy, cheap to start.

Wow.

Very compelling.

Now, when you have something that's fast, easy, and cheap to start, what's the downside of that?

Well, lots of competitors.