Alex Hormozi

But really, it's one of the worst experiences a value-driven entrepreneur can have.

What's the next thing they need help with?

The new supply-demand curve.

These are the problems.

This is a massive problem for the entrepreneur because commodities are valued at the point of market efficiency.

It's five minute chunks and you're just trying to have as many touch points and decisions as possible.

Think about it in insane detail.

Pictured in the book is the curve that has been shifted to the right

If you do, you will create a more valuable and compelling offer as you'll continually be answering people's next problem as they manifest.

It's also the first in a series of books meant to get entrepreneurs to financial freedom.

A maker, a perfectly productive day, is a completely empty calendar.

by bonuses, scarcity, urgency, guarantees, and naming so that you can get more units sold at higher prices.

This means that the marketplace drives the price point down through competition until the margins are just enough to keep the lights on, just enough to become a slave to their business.

In plain words, fuck you money.

So I don't know if you're anything like me.

When I look at my calendar, I truly have nothing on it.

Subsequent books in the series will look more deeply at getting more customers, converting more prospects into clients, making those clients worth more, and other lessons I wish I had learned earlier in scaling my businesses.

So, let's go ahead and list out the problems from a prospect's perspective as you think about them.

Author note, this assumes a regular business who is not trying to gain mass market penetration for some other strategic advantage.

I feel, one, this immense sense of relief, and two, this huge amount of energy of possibility.