Alex Hormozi

If I teach you how to run ads, you're going to need something on a regular basis.

What's that?

Creative.

So maybe I sell you a one-time price that's significantly more expensive on how to run ads.

And then my recurring price

For the creative might be lower, right?

A different version of this is I'll teach you this education, but you probably want a community to be with other people.

That's what school.com is about, right?

And I'm a co-founder of that company, which is a different one of these models that I'll get to in a second.

Well, it's the only one that's left, but maybe I'm sharing too much.

So people want community, but let's be real, community is less valuable than education is.

And so where people get into trouble is they say, oh, I will charge $25,000 for this education and that might be appropriate.

And so then they make a payment plan where they say, you have to pay $2,000 a month or whatever to pay for this education, fine.

But the first payment of that $2,000, so amazingly worth it because they just got this $25,000 thing, they got this education upfront.

But the day before I know how to do math,

knowing how to do math is unbelievably valuable.

The day after I know how to do math, the value of a math course is approximately zero.

And so now I'm paying $2,000 a month for a community, which is not as valuable as what a community is worth.

And so when you're looking at your product offering, especially within education, we have to think,

What components of this are consumed on a regular basis, communities consumed on a regular basis?