Alex Hormozi

If I taught someone how to do 3D printing and I said, hey, these are the hot items that are trending right now for 3D printing, and I do that research and I deliver that list every single week, that's consumable.

We have to think about what are the elements of this, and that's if we're teaching someone how to do anything, right?

elements of the business that are consumable.

And then there's some elements of the business that are one-time.

The appropriate billing structure is very high, high price, price to value for the one-time thing that is inherently valuable, but has no recurring.

And then make sure the recurring elements of the business are also appropriately priced, which might be significantly lower.

And this is what gave birth to the little ism that I have, which is big head, long tail.

And typically, it also leans into psychological bias of, hey, I just paid a lot of money for this thing.

Why would I cancel this recurring subscription just to maintain my skill set here?

Now, the two more elements that you can add in terms of stickiness can be

discount buying, which is that if you have a lot of people who are buying paintbrushes because you taught them how to paint, if you say, hey, if you buy, you know, I have this collective buying power.

And so I will give you, you will get discounts on your materials that are half or in excess of my subscription price.

It's highly likely that people will be, people will stick on your thing because it's very clear ROI for them.

They save more than they spend.

So they'll keep doing it.

And so the other component that you can add in from a stickiness perspective is continued education.

So some of the most valuable companies in the education space are actually adult continued education, meaning, oh, I'm a nurse.

I need to get these continued credits.

I need to keep up with the up-to-date technology and think of news as the thing.

So what's the news in the industry?