Alex Hormozi

Again, you don't need to rhyme or alliterate.

The resulting purchasing decision for the prospect is now between your product and nothing.

Scenario one, we sell 10 units at $500 each.

Now that we have the money saved up and we're still, we got some cash, we drove down our living expenses, we drove down our time expenses so we have free time and we're organizing it well and we're focused and productive during that time period, what do we do with the time?

Don't force it, but if you can, I think it sounds better.

Three, cooking healthy food is expensive.

It's not worth it.

Make Money Masterclass, Change Your Life Challenge, Big Booty Bootcamp, Debt Detox, Real Estate Reset, Life Coach Liftoff, etc.

So you can sell at whatever price you get the prospect to perceive, not in comparison to anything else.

Section 1.

Sell the entire pyramid of demand at a price that everyone says yes to.

Four, I will not be able to cook healthy food forever.

How We Got Here.

The Ugly Truth.

My family's needs will get in my way.

Scenario two, we sell two one-day workshops one-on-one for $5,000 each.

Chapter 1.

And if I travel, I won't know how to cook healthy.

As a result, it gets you more customers at higher ticket prices for less money.

How We Got Here.