Alex Hormozi

What are the new techniques?

What are the new tools that I can teach on a consistent basis so this person can stay up to speed?

And again, the amount that you have to pay

to become a doctor versus the amount they have to pay to stay a doctor, significantly different.

You might have to pay $250,000 to become a doctor and $3,000 a year for your continued credits.

And so make sure that the pricing is appropriate to the value that's being provided.

So that is the problem that you have to solve within that business.

And so how do we actually win in the model?

One is we split out the value to make sure that we're charging appropriately for the one-time thing versus the recurring thing.

We add the consumable components to the recurring elements of the business.

We want to use the cash engine that we get from the one-time purchases to fund one acquisition.

And most importantly, and this is the biggest one of all, brand.

And you might notice this as a recurring theme here, but how can you defend against the low barrier entry, you creating your competition?

How do you defend against that?

And in all of these models, I think the one that is the most impacted by, it's tough to even say that because they're all impacted by brand.

This one also is impacted by brand a lot, is education, right?

Why are people willing to pay to go and take calculus at Harvard versus calculus at CCBC?

and pay $2,000 versus $200,000, why are they willing to pay that difference?

Because of the brand, right?

That is why.