Alex Hormozi

Changing the wrapper simply means changing the exterior perception of what your Grand Slam offer is.

My shoes stuck to a floor covered in dried soda and crushed bits of candy.

All right, so on a B2C side, it just looks, you look at all the things that a business does, right?

Dream outcome, perceived likelihood of achievement, time delay, effort and sacrifice.

Three, premium prices, think charging a lot of money.

Instead, I found demand to be fractal, aka 80-20.

My nostrils were full with the smell of stale popcorn.

Below you'll find a few examples of named offers for different industries.

In other words, one-fifth of prospects are willing to pay five times the price or more.

Having a Grand Slam offer increases your response rates to advertisements, aka more people will click or take action on an advertisement they see containing a Grand Slam offer.

One, dream outcome.

We had just shown up too late to get good seats and ended up pressed near the front of the theater.

So a business gets advertisers.

Wellness.

This will not be financially worth it.

So they make content, they do outreach.

Free six-week Lean by Halloween challenge.

Two, likelihood of achievement.

In the example, I might have 10 people willing to pay $500, but two of them willing to pay $5,000.

There's the funnel building process that's associated with that.