Alex Hormozi

Again, you don't necessarily have to use all the power components of the headline.

It was 100 beats per minute, nearly twice what it should be for a fit 27-year-old male, at rest, in a cool, dark room.

Then think of all the reasons they wouldn't be able to do it or keep doing it using the four value drivers as a guide.

Using three to five will typically create something that is more unique and desirable, allowing you to separate yourself from the competitive field and create an offer that will get clicks and engagement and ultimately make you money.

This is a continuous theme.

Your Grand Slam offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product.

That leads us to number four.

Spend time learning, all right?

Conversely, if we were to promote scenario one again, the $500 price point, we would probably sell fewer slots the second time around.

Now we go to the fun part, turning problems into solutions.

What's going on?

So first of all, it's important that you understand what learning is if we're gonna say what it means.

She asked more forcibly, but still whispering.

Now that we have our dream outcome and all the obstacles that we'll get in someone's way, it's time to define our solutions and list them out.

The truth is, I was terrified.

So I say this because a lot of people spend their time trying to learn or sitting in front of a computer or listening to podcasts or whatever, but it doesn't actually change behavior, which, ding, ding, ding, that is the definition of learning, which is same condition, new behavior.

Doing this establishes you as your own category, which means it's too difficult to compare prices, which means you recalibrate the prospect's value meter.

A few hours earlier.

Furthermore, you don't need to do them in the magic order.

Why?