Alex Hormozi

And so not only do they have to buy, they have to keep using it.

And so that is the hardest part of doing it.

I was listening to an interview by the Dropbox founder, and he was talking about how he used to pay people from Craigslist to come in and just use his product in front of him.

And he said the first time they did it, five out of five people who used it didn't upload a file because they couldn't figure it out.

And so that is the kind of

just raw work you have to keep doing.

And it's like, maybe it takes them another three weeks or four weeks to get the next user flow going.

And then they have to get more people in front of them.

And then those people still don't figure it out.

And you keep doing that until eventually you're like, oh my God, they uploaded a file.

And then from there, we're like, okay, well now they didn't come back.

Shit.

So then we have to fix that loop.

And so there's many loops that have to get completely lubricated within the user experience of the business so they can actually deliver core value.

And you have to do that as fast as humanly possible.

And so within the software world, there's a great interview or a presentation that the head of growth at Facebook said.

And he drew this line.

And he said, people think growth looks like this.

He said, growth actually looks like this.

So what does he mean by that?