Alex Hormozi

And the reason I like that framing is because it assumes that you will fail, and it assumes that you will get better

Once we have our list of solutions, we will operationalize how we are actually going to solve these problems, aka create value in the next step.

as you learn, right?

If you satisfy zero desire, aka provide zero supply, you will not make money, and eventually people will leave feeling rejected.

What happens when offers fatigue?

It is that 10,000 iterations is a proxy for feedback loops, which means that if you do something, you get no feedback.

I literally felt like I was playing dress-up, except the stakes were real, and this was my life.

As you market offers, you will need to create variations over time as the tastes of the market change over time.

And I want to be 100% clear, you will solve every problem.

My ears were hot and red from the phone being pressed against them for what felt like hours.

It's virtually impossible to learn.

Note, it takes much longer than you think.

Here's the order in which you will change things to keep lead flow consistent.

We'll explore how together in the next step.

So when we were doing stuff in the real world, a lot of times the real world will give you a feedback loop, but you post a piece of content, nothing happens.

Conversely, if you satisfy all the demand, you will kill your golden goose and not know where your next meal will come from.

I kept switching hands because my arms would tire from holding the phone up for so long.

Problem, solution.

First, change the creative, the images and pictures in your ads.

Problem, buying healthy food, grocery shopping.