Alex Hormozi

I was in Layla's parents' house.

It's beyond the scope of this book to get into, but simply adding how to, then reversing the problem, will give most people new to this process a great place to start.

We must endeavor to keep our supply and satisfaction of desire under the demand that we are able to generate.

They had recently become grandparents and used this spare bedroom as a playroom when their children visited.

If you cannot translate it, or the person who's teaching you, whoever it is, me or anyone, into what do I do now?

Quickly note the winner, then use that as a control to test against with new names.

While rounded for illustration's sake, the values I will share with you are based on real numbers of lead generation agency selling services to brick and mortar businesses experience.

That is how you promote.

This maximizes profits and keeps desire ravenous in our customer base.

I didn't have a place to live, so they were letting Layla and I stay there, quote, as long as we needed, end quote.

So there's this big thing Malcolm Gladwell talked about, 10,000 hours is this common theme, which is, it's not 10,000 hours, but 10,000 iterations.

Pro tip, name sub-items and bonuses.

For our purposes, we are giving ourselves a checklist of exactly what we are going to do for our prospects and what we are going to solve for them.

This is the real key to never going hungry.

Use the magic headline formula for each item in your stack and bundle.

They had let me use the children's playroom as my office for my business, which at this point felt almost as make-believe as the stories they had told their grandchildren in this room.

Summary points.

Old commoditized way, price driven, race to the bottom.

The reason I titled this subsection, Delicate Dance of Desire, is that supply and demand are inversely correlated in theory.

It will automatically enhance the value of your offering simply by naming it in a way that resonates with your prospects.