Alex Hormozi

Hell yeah, I am.

And so once you can appropriately appreciate the value of the hairy problem that you're trying to solve, you can then...

put the right resources towards solving it, rather than constantly questioning yourself and thinking, oh, there must be something wrong with my business.

And I think just having that level of clarity of there's nothing wrong, this is the problem that I get to solve.

This is what the marketplace will literally pay me gobs of money to just figure out.

And so by then saying, okay, this is my focal point, and just shutting the rest out,

that's where you win.

Because then you can put all that depth of effort into it and get exceptionally good at recruiting, training, and building amazing people.

You can get exceptionally good at cash flow management, supply chain management, and logistics, and building the brand around it.

You can get exceptionally good at building the brand and getting very clear on how to separate out what you charge for in terms of one time and continuity, and building in those components of stickiness so that somebody who gets educated still wants to stay with you.

or building the most world-class cracked engineering team on the planet so that you can shorten the amount of time that it takes you to find the product market fit and you build a scale up infrastructure so that people actually love the product, they retain revenue, and then this thing compounds and takes off like a rocket.

That's the core area problem that you have to solve.

That's the 10x or 100x value that you as the entrepreneur, this is what we get paid for, this is the game.

And so if you haven't started a business and you're like, wow, all of these sound great and all of them sound hard,

Well, which one is right for you?

It depends a little bit.

And I almost wanted to make a quiz on this for like, what's your personality type?

Can you match the business to the personality type?

I think you kind of can because some personalities are just like more willing to suffer for longer periods of time.

They're more, you know, detail oriented and they're very particular.