Alex Hormozi

It's like, well, if I said, hey, I have an engineering person who has some mix of creativity, disregards the opinions of other and is willing to suffer for long periods of time.

Who is that?

software founder, right?

If I said I've got somebody who's like really excited, super promotional, doesn't like details, but just like loves promoting, what's a good business for that person?

One of these, right?

Good promoters do really well in e-commerce, good promoters do really well in education.

Now, again, you still have to have a good product, like all businesses, but these tend to be more marketing heavy.

If I have somebody who's just exceptionally skilled at something and is a very good teacher, ironically, some of the best teachers at stuff

can have amazing service businesses.

And if you're somebody who loves people, this is a business that you wanna be in, right?

Because you're gonna always have people around you.

If you love building culture, if you love, which I actually didn't talk about, but culture is gonna be the internal brand of this business.

And because you have to get many people to behave in a specific way, brand is how you do that to customers.

Culture is how you do that to your employees.

And so if you can develop culture

people and you love pouring into people and you like leading people.

Notice people being the main word for all of this.

The three other business models have far fewer people.

There's people for sure, but far fewer than a service business.

Service businesses, you got to love people in order to do them.