Alex Hormozi

And so that should give you a little bit of a mix of which one might be right for you and what path you might be on.

Here's the best part of all.

I've owned all of them and I've done well in all of them.

So it's not to say that one is better than the other.

It's just that which one's right for you and which one's right for you right now.

And the best part is life is long.

You can change your mind later because you can get out of that business.

Because the reality is that if you've never started a business before, the likelihood the first business you start is the last business you'll own is almost zero.

Bonus section.

So what shape is acquisition.com if you're curious?

So acquisition.com, it depends on the revenue line, actually.

So the books, if we want to include that, and ACQ AI is kind of a blend of these right here, because ACQ AI is software.

But the books and the bundle was an education-related product, if you want to call it that.

And so because I have marketed a lot, and I have a lot of people that have made money using my stuff, they've

had good experiences with free stuff.

And so they were like, well, if he has, uh, you know, the AI and I'm willing to donate books, uh, to help Alex's mission, which is my, my whole thing, um, which is getting more books in the hands of entrepreneurs because books are what changed my life.

Um, then, um,

That was a combination of these two, which is why it was able to do a significant amount of revenue in like a weekend, right?

Like, how else could you scale a business?

Like, there's, you know, people like, they went from zero to 100 million in ARR in X period of time.