Alex Hormozi

So what are the top 10% of sales calls?

It would follow that the next variable that can make your offer more desirable is how it is presented.

Buying healthy food is undoable if I travel.

I was seething.

What are the top 10% of content?

Sir, he began again, with unfazed apathy, just trying to deliver the news.

What are the top 10 customer service resolution person?

The next month, the $5,000 that comes in will be your first profitable month.

I won't know what to get.

How to get healthy food when you are traveling.

In other words, the outside variables that position the product in your prospect's mind.

And each month thereafter will be profitable, assuming they all stay.

That is much more covered in book two and three.

Cooking healthy food is hard, confusing, I won't like it and I will suck at it, turns into how anyone can enjoy cooking healthy meals easily.

What are these top 10% outcomes?

It's not yours to take.

My aggression was quickly turning into desperation.

These forces are often more powerful than your core offer.

What do they have in common that the other 90% don't have?

This is an example of a commoditized service, normal agency work.