Alex Hormozi

It's like, well, I went from zero to 100 million in 60 hours, right?

If you can promote enough and you have a good offer and a good product and you have a good history with an audience, then they're likely that they'll want to buy the next thing.

And this is where I think people go wrong, is that the best marketers in the world find the best products.

Because they know, like, I feel confident that I can sell a lot of stuff.

But because I don't care about the first sale, I want to care about the 10th sale.

I want to make sure the thing that I deliver is exceptional so that my second sale is bigger than my first one, right?

If my first book sucked, no one would have come to my first book launch with leads.

If the leads book had sucked, no one would have come to the money models launch.

If the products and the playbooks and money models, the book sucks, no one's gonna come to the next one.

But I feel pretty good based on how everything's going that people like that book too.

All right, because I put so much time into it and it's what I know and what I'm good at.

And so that is the media component of the business.

If you consider media also kind of tends to fall in this little bit of a blend between these two of like you have a scalable deliverable.

And so it's a combo of these two.

Now, in terms of the advisory practice, pure service.

The advisory practice is pure service business.

It's white collar service.

We have associates who, basically we have analysts that come in, and they have career paths that then lead them to be associates, and there's career paths within associates, so junior associate and then senior associate.

And then from there they can become directors.

And so we have clear career paths for people, and it takes years for people to go through that.