Alex Hormozi
👤 SpeakerAppearances Over Time
Podcast Appearances
Note, it all looks the same because they're all making the same offer.
How eating healthy is actually cheaper than unhealthy food.
Use urgency to increase demand by decreasing the action threshold of a prospect.
Once that stops working, we change it again.
I hang up and check my accounts.
And that's part of learning is that you're like, there's six differences.
You pay us to work, we do work, maybe you get results from that work, maybe you don't.
Cooking healthy food is unsustainable.
Eventually, you need to change the words on your ads and repeat the process.
I owed my salesman a $22,000 commission check for $120,000 in sales I never got.
How to make eating healthy last forever.
Use bonuses to increase demand and increase perceived exclusivity.
I don't know which one was the reason.
Then and only then would you change the wrapper.
Cooking healthy food is not my priority.
It's reasonable, but easily duplicated and subject to commoditization.