Alex Hormozi

to learn kind of an apprentice-style model, which is very akin to many professional service-type businesses, accounting, management consulting, which is basically what we are, legal.

Many types of businesses have similar-style models, which is very high...

uh, education, uh, people.

We have lots of Ivy league guys, uh, who work on the team, many people who've had X entrepreneur experience or combinations of both of those.

Um, and so that is, that's the game.

And that's the, those are the two, uh, kind of models that we have.

So we have ACQ AI, which is technically this, we had the, um, the media, uh, and books, which is technically here.

We have the service, um, that's here.

Uh, I mean, Layla did a, you know, a

She didn't think she did a t-shirt drop or an apparel drop, but that's technically e-commerce.

Um, and so, yeah, I've, I've owned all those, but the contribution margin, you know, contribution for, I won't even mention, well, you know, the contribution for, for, for the e-commerce stuff is, is minimal, uh, compared to the other components of the business.

But, uh, if you are curious, that's what we do.

And then, um, I'd say the, the larger question is what, what kind of, what kind of business is an investment firm, right?

What kind of business is that?

Um,

I think that that type of business is...

It's kind of a vehicle that contains businesses more than it's a business in and of itself.

An investment business doesn't actually make money unless the businesses that are contained within it make money.

And so typically, because capital creates so much leverage, you can have very few people making a handful of very important decisions with large amounts of money that can then create value in excess of the money that went in.

you know acquisition.com from the portfolio perspective we have an insurance company so an insurance company i would say is more akin to this uh service business because you have account reps they have to maintain accounts um and it's it tends to be a high headcount business because you have to get more and more agents in um we own brick and mortar service which also falls in this category we have teeth whiting chain um with we widen