Alex Hormozi

So you start trying them one at a time.

So let's say we change from a six-week stress release challenge to a 42-day relaxing holidays challenge for a massage center.

My family's needs will get in the way.

It just is what it is.

Four, use guarantees to increase demand by reversing risk.

And so the final step is avoid the mistakes that the 90% is making that are keeping them at the bottom and do more of the stuff at the top 10%.

How to cook healthy food despite your family's concerns.

This commoditization creates a price-driven purchase.

Without wanting to give myself the opportunity to think about it, I wired it to him.

Five, use names to re-stimulate demand and expand awareness of my offer to my target audience.

You are forced to be priced competitively to get clients and to stay that way to keep them.

Cooking healthy food is undoable.

Same core offer, just a different wrapper.

If I travel, I won't know how to cook healthy.

Negative.

$22,000.

Then, of course, you can change the duration of your offer, six weeks to 28 days, or eight weeks, et cetera.

and you just continue to do another 100 repetitions, look at the top 10, try and make the next 100 look like those 10, and do it over and over and over again until people are like, man, you're so good at this, you must be a natural.

How to travel and still cook healthy.

I will define each and give you examples on how to use them.