Alex Hormozi

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If the client sees a cheaper version of the same thing, then the value discrepancy will cause them to swap providers.

Balance.

Problem.

$1,036.

Eating healthy food.

We will use all of these variables to enhance our offer and shift the demand curve in our favor, leaving our customers always wanting for more.

It's hard, confusing, etc.

The lower on the list you go, the more operationally heavy it is, so be really sure you've exhausted the earlier, quote, lighter, ways of varying the offer.

Fuck.

How to eat delicious food without following complicated systems.

The sunlight blinded me as we emerged from the matinee.

This is a dilemma.

Lose this client, the rest of your clients, and potential clients, or stay competitive.

Problem.

Exercising regularly.

And that is fundamentally how you learn any skill.

Family shuffled in and out through the revolving doors, making their happy memories.

We will start by tactically stimulating fear of missing out, aka FOMO, through scarcity.

It's hard, confusing, etc.