Alex Hormozi

What's even crazier is that if even only one of these needs is missing in a solution, it can cause someone not to buy.

I mean, it's available already for free on my podcast, but unfortunately they don't print books for free.

then change the seasonality of the offer, then change the duration.

What are you going to do about the commissions?

The business eventually dies or the entrepreneur throws in the towel.

So think about that as like, where am I going to spend this time and money?

I already paid him.

No bueno.

Everything.

If you're stuck, change what you were giving away for free or discounted.

I said without looking at her.

We want to make an offer that's so different that you can skip the awkward explanation of why your product's different from everyone else's, which, if they have to ask, then they are probably too ignorant to understand the explanation anyways, and instead, just have the offer do that work for you.

You would be amazed at the reasons people do not buy.

Because you actually have to do this in order to get out.

So if that sounds good to you, go check it out on Amazon.

Layla's concern turned to dread.

So don't limit yourself here.

Change the entire machine behind it only as a last resort and for darn good reason, especially once you get traction.

Like if you're just like, okay, I'm saving my time, saving money, you're not going to get to 100K, right?

We sat in silence the whole way home.