Alex Hormozi

Very rare, but doable.

Now, in this business, where do I reinvest my capital?

So I said this is very high cash flow.

So number one is that this is a business that you can live well throughout the entire time of doing the business, which is why I've always been a fan of service businesses.

The other business models that exist here, two of them, basically the founder almost never makes any money until a point of an exit, and let's be real, exits are far rarer than people try and make them out to be.

And so service businesses, you can kind of live your life and continue to scale your income as it goes up.

Now, where do you invest your cash?

So you wanna invest your cash in two core places.

Number one is going to be talent, meaning you want better, smarter people who are coming in.

So the raw materials that are coming in, we wanna increase the quality of those raw materials.

Now we still have the training that we have, but if you're training a genius versus training a dodo bird,

Training the genius is still gonna work better.

So we want higher base level people, higher horsepower, higher intelligence.

If we look at the ultimate versions of some of the highest grossing service businesses out there, what do they all have?

They have unbelievable talent machines and they attract the best and brightest, right?

So number one is that you're gonna be reinvesting money into the recruiting side of the business so you can get the best talent.

The other side that you're going to be putting money into is going to be brand, right?

Now, brand is going to benefit in both places.

One, it's going to allow you to charge premium prices over time.

And it's also going to allow you to attract premium level talent because they want the association.