Alex Hormozi

If not, keep it enjoying.

Brooke Castillo is a friend of mine who runs an enormous life coaching business.

I stared out the window.

She held my hand in hers.

Chapter 11, Enhancing the Offer, Scarcity, Sold Out.

To give you a different take on the problem solutions list, Brooke sent me her list as she was going through this book to make a Grand Slam offer for a 90-day relationship course.

It was more comforting than I anticipated.

But how do you get initial traction?

We'll get through this.

30 days earlier.

Good question.

Try the offer structure and headline you think has the highest likelihood of working, then stick with it.

Scarcity is one of the most powerful and least understood forces to unlock unlimited pricing power.

That's the Grand Slam offer way.

Let's dive in to see the contrast in sales numbers.

I decided to go all in on this new business I called Gym Watch.

Take a look to see this process through a totally different lens.

And if it doesn't convert at first, don't worry, you'll get better.

New Grand Slam offer way.

If you want to learn how to sell air for millions of dollars, then pay attention.