Alex Hormozi

Here was the idea.

The main takeaway though, don't be fancy.

Differentiated, incomparable, value-driven.

I would fly around the country to gyms and fill them up to full capacity using this new methodology that hinged on an offer I had perfected when I owned my chain of gyms.

Oftentimes, if you're using these types of models, many of them will work.

Just get all the problems down, then turn them into solutions.

The reason for an authority, like a doctor, a celebrity, like Oprah, or a celebrity authority, like Dr. Oz or Dr. Phil, can charge egregious rates is because of implied demand.

Grand slam offer.

In that case, stick with the one that gives you the highest return.

Regardless of whether the offer you create is around fitness, like the example, a relationship course like Brooke, or something wildly different like earaches, we now know what we need to do.

Pay one time, no recurring fee, no retainer.

You can also rotate between offers if it doesn't create lots of operational drag for your business.

Just cover the ad spend.

Leading up to this moment, I had sold five of my six gyms.

So that's what kind of tools looks like.

I'll generate the leads and work your leads for you.

Implementation, this is where you can buy courses, you can buy communities on school if you're looking to learn anything.

This is the ultimate position of power.

The funds from selling them, my life's work, I'd put into an account that I had with a new partner.

And only pay me if people show up.