Alex Hormozi

So quick guess, what do you think this is?

This...

is an education consulting info media business.

My credibility around information businesses is that I happen to own a software platform that allows people to start information businesses called school.

And so I have access to quite literally millions of data points in terms of what makes this business work and what doesn't.

I've also been somebody who's consumed a lot from the alternative education world.

And done a lot of studying on what makes these businesses work, because as somebody who is a continuous student of all games, especially the business game, I always want to see what separates the best from the rest.

Nice little rhymey.

And as somebody who's an educator in general, from a YouTube content perspective, what are the different models that exist?

Here, let's dive in.

So...

What is the shape?

This shape scales faster than any other of the four shapes.

You can notice that it's almost a straight line up.

And so this business makes money quickly.

And then it hits a hard stop or becomes very difficult to make it make more money from there.

So why is it shaped this way?

So one of the most difficult parts about information or education-related businesses is that there's low retention, right?

If you do a good job educating someone, they graduate.

Your high school isn't like, oh my God, I can't believe we didn't retain that kid.