Alex Hormozi

The goal is not to retain them, right?

The goal is to actually graduate them.

Now, what's the continuity program for education?

Well, you go four years of high school, you go four years of college, and you have a master's degree, then you have a PhD, then you have a double PhD.

So they definitely have an ascension program.

But the point, ideally, is that you provide more value than the cost of the education.

And then as a result, this person now has a skill that is more valuable in the workplace, in the competitive environment.

That's the point.

So the reason that education can make so much money so quickly is that if you have a valuable skill, and that skill is unique and difficult to acquire in the marketplace, then you can charge a big amount of money for something that actually costs you very little.

It costs you a lot of money

and time to acquire the skill one time for you, but then you get to duplicate that skill through the education over and over again through other people.

And so I'll just use simple math here.

If I can teach someone a skill that takes them from $40,000 a year to $100,000 a year, many people would pay lots of money to add $60,000 of income per year for the rest of their life.

That's an unbelievable valuable proposition.

So would I, I mean, what would someone be willing to pay for that?

A lot.

The education industry at large, I think the last time I checked, it's like 10 trillion globally.

It's a very big industry.

Because if we think about an economy at large, there are only two things that drive GDP, gross domestic product, the production of the economy.

Education and...