Alex Hormozi

education and technology, and that's per capita, right?

So if per person, what do you got?

They can get more skills and they can have more tools to use those skills.

That's what drives GDP.

And so it's a huge driver of the economy, which is why education is such a massive market.

Now,

It's shaped this way for most businesses, though, because once someone graduates, they leave, which means that you always have to fill up the business again.

And if you're good at something, you usually get this quick shot up because people know you're good at it.

So you can quickly charge a lot of money to a handful of people and actually deliver that value because people know you're good at that thing.

And then very quickly you make money.

But then you're like, oh, shoot, I graduated all those people.

What do I do?

I got to get more customers.

right and the other side of this that is kind of bad is that once i teach someone really well how to do that thing what stops them from selling the exact same thing that i just taught them almost nothing right and so these are some of the this is why the shape

is shaped this way because more entrants, if you teach more people, starts putting this downward pressure.

So you've got downward pressure in that people are exiting and you've got more competitors that are always entering the market because it's very easy to one, create competition, number two, start an education business because it costs almost nothing if you have the skill.

So what's good about this?

Because that sounded a little bit negative in terms of the shape.

You're like, why would I want to stop here, right?

Well, the great thing is that there's fast initial cash.