Alex Hormozi

I was frantic.

Let's compare both in the chart below.

The money from selling all my gems was gone.

To reference an earlier concept, the TAM, total adjusted market for a brick and mortar, is only its immediate radius, most times.

Advertising spend, $10,000, same as before.

What people miss is that most billionaires who are self-made made their money from making money, meaning they had active income.

I checked where the money went.

To my, quote, partner, end quote.

Impressions reached, 300,000, same as before.

By the nature of my problem being specialized, there will be very few people who can solve it.

So by extension, the smaller radius, the faster the offer fatigues.

Response rate, .0033, 2.5 times the response rate because you have a more appealing offer, so more people respond.

He had taken all the money out.

This means there is not a large supply of solvers.

They had monster active income that they could deploy.

Fuck.

The last four years of my life had vanished that fast.

In many cases, I will perceive only one possible solver, aka supply equals one.

This is a double-edged sword of local.

Like you get rewarded for the risk you take on.