Alex Hormozi
👤 SpeakerAppearances Over Time
Podcast Appearances
There's very few businesses that can get you out of poverty as quick as this.
Dare I say there's almost nothing that's as fast as this.
And I'll tell you one thing that I've learned about humans over my many years in business is that people love fast.
All right.
And it's also one of the easier ones.
So fast and easy, very compelling value proposition.
And I'll give you the third value proposition.
It's also cheap.
So fast, easy, cheap to start.
Wow.
Very compelling.
Now, when you have something that's fast, easy, and cheap to start, what's the downside of that?
Well, lots of competitors.
It's also fast, easy, and cheap for them to start.
All right.
And so what sucks about this?
It's difficult to scale typically past one to $3 million a year.
Now, I think a big part of that
this is pure rule of thumb, anecdotal observation for me.
It's hard because most people don't have the promotional skill to get beyond the first one to 3 million.