Alex Hormozi

Learning to rapidly vary my offers, headlines, and creative when I had my local businesses was a cornerstone skill that made my expansion to a national level advertising much easier for me.

You cannot take any risk on if you have no time and no money.

I officially had nothing, and even less to show for it.

Relationship is dull, want different things, not good at relationships, too much pressure, moves too slow, fizzles out fast, sexual incompatibility.

Appointments booked, 40 becomes 100.

No gyms, no equipment, no employees, nothing.

So you need to go find that risk, create something that you can put at risk so that you can get rewarded for it.

Beyond that, if solving this problem speeds up my achievement of a goal by a year or two, or immediately results in me making hundreds of thousands of dollars or millions of dollars, that solution becomes far more valuable, does it not?

Show rate, 75%, stays the same.

I felt dead inside.

So if you are in a local market, just remember you aren't going to change the value stack of your offer.

A point showed, 30 goes to 75, and that's just a result of numbers flowing down the funnel.

Adding insult to injury, in that same 30-day period, my mother was in critical condition because of a near-fatal accident and was still under 24-hour supervision.

Solutions list.

And we do that through increasing our skill sets and our active income.

How to get a list of prospective partners chosen in 90 days.

And so you're like, okay, well, those are the five steps.

You're just going to change the way it looks to the marketplace in your marketing.

How to be attracted to your chosen partner.

What's the last step?