Alex Hourigan

Yeah.

And especially for like a product launch or, I don't know, like something that isn't relying on some sort of gimmick or anything else.

You'd think that people would be like, yeah, whatever.

bronzes that's what i'd seen yeah and i was like that makes sense especially going into their summer season yeah everybody's gonna want to look bronzed and gorgeous but what i find really interesting about road is that they definitely set trends in some ways but in others for example like illuminating bronzing drops they were huge like probably last year or the year before we were seeing remember we went to like the house of sephora event and we were like oh my god one as well

Yeah, well, like every brand is dropping their own version.

You get a bronzing drops.

Yeah, exactly.

And then there were, you know, dupes and then people making their own and whatnot.

But I find it really interesting because they did that and then for Coachella they did the eye patches and the pimple patches, similar sort of thing, right?

Like pimple patches were huge five years ago and now –

You can kind of get them anywhere.

But it's like road has this special power that even if it is, even if they're dropping a product in a very saturated part of the market, people still want it because it's road.

Yeah.

That is wild.

Is it like Victoria Beckham Beauty or something?

Rogue.

Do I have, like, a whiteboard with, like, a red string?

Well, I'll be interested to see if there's a link in the marketing campaign around it.

I want the Britney.

Paris Hilton is still absolutely grinding.