Chapter 1: What is the main topic discussed in this episode?
This podcast is recorded on Gadigal land. Always was, always will be Aboriginal land.
Hey chicks, I'm Sal. And I'm Al. And this is Two Broke Chicks, a show that shares life lessons and tips to help make you rich in life. And welcome back to a perfect hot episode of What's the Tea? What's the Tea, sis? Where we break down the latest news and tea on the internet right now.
And today we have the absolute pleasure to be joined by Lucy Neville, our very good friend, also the co-host of the I'm Wigging Out pod, and everybody's favourite internet bestie. Literal ray of sunshine.
Oh, that's so nice.
Welcome back to the show, Lucy.
As if you don't know that you are. As if you don't know that you are. Literally every time we're around Lucy, I feel like lighter.
Yeah, honestly.
Oh, that is really nice. I'm filing that away. I'm filing that away.
Yeah, you make us be better versions of ourselves.
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Chapter 2: What new products is Hailey Bieber launching for Rhode?
And I said, yes, Hayley. Okay. They look gorgeous.
They do. And it looks like there's like a bronzy kind of shade and a more pearlescent shade. Yes. And again, with their marketing spend, she's posted two kind of get ready with me's in the last week. And every time she posts those, they're not accidental or just casual. Like this is them building hype for a launch that's obviously going to break the internet.
But it looks like she was either mixing them in with her glazing milk, which is smart from a business perspective because then people have to buy the glazing milk and the drops. And then with the bronzing, she put straight on her face.
Yeah, exactly. And there's also the pocket blushes, what looks like to be two pocket blushes.
bronzes that's what i'd seen yeah and i was like that makes sense especially going into their summer season yeah everybody's gonna want to look bronzed and gorgeous but what i find really interesting about road is that they definitely set trends in some ways but in others for example like illuminating bronzing drops they were huge like probably last year or the year before we were seeing remember we went to like the house of sephora event and we were like oh my god one as well
Yeah, well, like every brand is dropping their own version. You get a bronzing drops.
You get a bronzing drops. Everybody gets a bronzing drops. It's because the drunk elephant ones went viral.
Yeah, exactly. And then there were, you know, dupes and then people making their own and whatnot. But I find it really interesting because they did that and then for Coachella they did the eye patches and the pimple patches, similar sort of thing, right? Like pimple patches were huge five years ago and now – You can kind of get them anywhere.
But it's like road has this special power that even if it is, even if they're dropping a product in a very saturated part of the market, people still want it because it's road. Yeah.
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Chapter 3: How does Rhode's marketing strategy leverage celebrity influence?
Well, I think she's aspirational for her consumer. So I also saw sneakily in that second Get Ready With Me, she uses a pocket blush. And if you look down the bottom of the screen, there's a white label on the back of it. And I think it might be a sample of a new shade.
See, Rhoda's also in the last week just signed a deal to go into Sephora in Europe.
Okay.
So she's literally expanding this empire that I was like, they're going to launch for Eurosummer. However, they're launching in Europe in September 2026, which is then after Eurosummer. So I'm like when I'm trying to think like what – Is this drop going to be, because normally and sometimes they like coincide with something to kind of make it, you know, contextual to what's happening.
But I was like, that makes so much sense to launch new products when you launch into Europe, into Sephora, but that's too late. So I'm like, when is this, when are these new products going to be launching? I do think they're going to be an instant sellout. In the first day that Rode launched in Australia, they made $11.5 million.
Wow.
Just a drop in the bucket, really.
That is wild.
Oh, my God. I don't get out of bed for less, you know. But it made me start thinking, is the celebrity beauty brand back or is it in its flop era? So I started looking at like a bunch of other celebrity beauty brands. And when you think of celebrity beauty brands, which do you think of?
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