Off Campus, Rhode New Launches & Marketing Scandals
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This podcast is recorded on Gadigal land. Always was, always will be Aboriginal land.
Hey chicks, I'm Sal. And I'm Al. And this is Two Broke Chicks, a show that shares life lessons and tips to help make you rich in life. And welcome back to a perfect hot episode of What's the Tea? What's the Tea, sis? Where we break down the latest news and tea on the internet right now. And today we have the absolute pleasure to be joined by Lucy Neville, our very good friend, also the co-host of the I'm Wigging Out pod, and everybody's favourite internet bestie. Literal ray of sunshine.
Oh, that's so nice.
Welcome back to the show, Lucy.
As if you don't know that you are. As if you don't know that you are. Literally every time we're around Lucy, I feel like lighter.
Yeah, honestly.
Oh, that is really nice. I'm filing that away. I'm filing that away.
Yeah, you make us be better versions of ourselves.
Yeah. That's your superpower. Yeah. When you're gone, it's just debauchery to you. Yeah, it is. We're just like, I love the thing.
And I'm like, speaking of the devil. Yeah, precisely. But... We're going to get into our tea. I think Elle's going to kick us off. Okay.
So my tea of the week is Rode is launching new beauty products. Have you guys seen this? I have. So Rode did such a smart marketing tactic, which like not surprised, but they used the Met Gala to basically tease slash like soft launch some new products. Have you guys seen them online? Yeah.
Have you? I have. And like, it's always so interesting to me to see Rhodes marketing strategy because Hayley is their marketing strategy.
Exactly.
And when they sold the company, I think that the like finances were kind of released as part of that. And the marketing budget was staggeringly low because she is the marketing.
Now, in the research, I found that Rode earns $9 for every $1 of their marketing spend. That's wild. Which is insanely high. Yeah. So like, yeah, if you're saying as well, like their marketing spend is quite low, it's because they don't even have to spend that much. So the post that they posted on Instagram that was not like collab posted with Hailey. It was purely just on road and it had like some BTS of her at the Met Gala as well as if you swipe through you got like some kind of blurry shots with like product names blurred out. That post got 259,000 likes. Yeah. Wow. On the road brand page. Yeah. Like for a brand page to get that many likes. Yeah. I'm like, well, damn.
Yeah. And especially for like a product launch or, I don't know, like something that isn't relying on some sort of gimmick or anything else. You'd think that people would be like, yeah, whatever.
Yeah. It's definitely still like up in the air what products we're getting. But in the video she's been teasing on her own socials as well, definitely this like Glowy. Illuminating drops. Illuminating drops that she, like, put on her skin. And I haven't bought a single road product.
Okay.
I think that may be my first. I was like, she got me. Yeah. I said road three times in the mirror, Hayley Bieber appeared behind me and she said, you're going to use these illuminating drops.
What new products is Hailey Bieber launching for Rhode?
And I said, yes, Hayley. Okay. They look gorgeous.
They do. And it looks like there's like a bronzy kind of shade and a more pearlescent shade. Yes. And again, with their marketing spend, she's posted two kind of get ready with me's in the last week. And every time she posts those, they're not accidental or just casual. Like this is them building hype for a launch that's obviously going to break the internet. But it looks like she was either mixing them in with her glazing milk, which is smart from a business perspective because then people have to buy the glazing milk and the drops. And then with the bronzing, she put straight on her face.
Yeah, exactly. And there's also the pocket blushes, what looks like to be two pocket blushes.
bronzes that's what i'd seen yeah and i was like that makes sense especially going into their summer season yeah everybody's gonna want to look bronzed and gorgeous but what i find really interesting about road is that they definitely set trends in some ways but in others for example like illuminating bronzing drops they were huge like probably last year or the year before we were seeing remember we went to like the house of sephora event and we were like oh my god one as well
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