Lucy Neville

Oh, that is really nice.

I'm filing that away.

I'm filing that away.

Have you?

I have.

And like, it's always so interesting to me to see Rhodes marketing strategy because Hayley is their marketing strategy.

And when they sold the company, I think that the like finances were kind of released as part of that.

And the marketing budget was staggeringly low because she is the marketing.

They do.

And it looks like there's like a bronzy kind of shade and a more pearlescent shade.

Yes.

And again, with their marketing spend, she's posted two kind of get ready with me's in the last week.

And every time she posts those, they're not accidental or just casual.

Like this is them building hype for a launch that's obviously going to break the internet.

But it looks like she was either mixing them in with her glazing milk, which is smart from a business perspective because then people have to buy the glazing milk and the drops.

And then with the bronzing, she put straight on her face.

Well, I think she's aspirational for her consumer.

So I also saw sneakily in that second Get Ready With Me, she uses a pocket blush.

And if you look down the bottom of the screen, there's a white label on the back of it.

And I think it might be a sample of a new shade.