Lucy Neville

Okay.

I think of house slabs.

I think of Rare Beauty.

Fenty.

Was that around the time of the skin tint launch though for Kylie Cosmetics?

Because that did really, really well.

Yes, I think that celebrity brands work when the brand enhances the celebrity.

So for like Hailey Bieber, I think.

She is now synonymous with road.

Whereas when you think of a Drew Barrymore, the first thing that comes to mind wasn't flower beauty.

It would have been her talk show.

At the race car track.

Yeah, E.T., sorry.

Yeah, E.T.

I really liked flower beauty, but I can see that it wasn't.

I think you can't – it's not enough to slap a celebrity name and face onto a product anymore.

I think they have to be really invested in the beauty industry and have their consumers be like, okay, well, Hailey has been really foundational to the whole like clean girl kind of makeup, right, which –

love it or hate it, it's had a really big moment.

And so I think when people go, clean girl makeup, now I want to be able to get my skincare, my makeup, all of the things that I want for that look from one brand that I trust and that the formulations, you know that they're going to be good.

Ooh.