Alex Jacques

It shows you that he had an idea of who should be watching and who shouldn't be watching.

And he very much had it in his head that this was an exclusive product meant for a defined audience and not a mass market sports league.

It's interesting.

When people love something, and I think you always have to remember with sport, this is people's weekends.

This is what people look forward to for a really long time.

So when you have one individual controlling things, that's a lightning rod, whether it's good, bad, or indifferent, whether it's the Dallas Cowboys, whether it's NASCAR, whether it's

formula one in the old days you know for all of the change that formula one has gone through it is essentially still a huge sport for enthusiasts and for people who you can love formula one for a number of different reasons you can love it for the drivers you can love it for the tech you can love it for the jet set lifestyle around the world there are so many different ways in so that when one person's at the wheel that person becomes a target and it's very easy to be partisan for or against them

I love sport in general, but the thing that has always elevated Formula One for me is the fact that we have these young athletes who have devoted years of their life to getting where we are.

So many try for decades to get close.

We don't hear their name.

If you're a good football player, you've got a big chance of making it.

There are 22 Formula One drivers.

It is such a rare thing to get there.

So when you get there, you are guaranteed to be the very best of the best.

And I just think it's the greatest combination of sport that we have.

We have a thousand people working for each team.

We have these drivers who are at the spearhead of it.

And ultimately it just comes down to that raw instinct to race.

There are lots of very exciting things in sport.

For me, the most exciting thing you can have is a chase for the lead late on in a race that means something.