Alex Jacques

That is high stakes.

And I love that as much as I did with

Yeah, it was a sea change in the way that the owners saw it.

Eccleston had had a lot of sway for a long time and had basically been fully in charge since the late 80s, early 90s.

But there were so many undeveloped pathways...

The digital channels basically didn't exist.

It's unthinkable now.

They weren't utilizing social media.

They weren't utilizing digital media.

They weren't putting race highlights out in an accessible way.

So there was only one way to watch it.

That was through traditional linear television.

The nice thing about the current role is that, you know, we're the voices and my colleagues that I broadcast with, we're the voices on television.

social media.

So you can discover us in 10 second clips, and then you can watch the YouTube highlights and see it in eight minute highlights.

And then you can see slightly more in the featured highlights.

And then you can maybe take out a subscription to the streaming service and you can watch the whole thing live.

And that progression just wasn't there.

The ability to get this brilliant sport in front of eyeballs just wasn't there.

That was one part of it.