Alex Jacques

The other part of it, drive to survive.

Drive to survive.

Yeah, the Netflix series that just hit perfectly.

It was a phenomenally fortuitous piece of timing that they had already decided to film behind the scenes in Formula One.

A senior executive called Sean Bratches, he had decided that Formula One needed a behind the scenes documentary.

And all the big teams in Formula One decided that they wanted nothing to do with it.

I was going to say, aren't they a little sniffy about this stuff?

Everyone in Formula One is sniffy unless they've seen results.

But initially, this first series had only got the buy-in from the midfield.

Teams that wouldn't always get the same amount of airtime suddenly spied, yeah, I fancy a documentary camera pointing at all of my sponsor logos.

As a result, the midfield is just full of characters.

You've got to be so good to make it in this game, but you've also got to have street smarts.

And the personality that I feel broke it open, a person that I don't think many would have known the name of if it

it had not been for this documentary, Gunter Steiner, a racer through and through, unbelievably charismatic Italian, even though it sounds like he's got an Austrian accent.

And he was so honest and open in a way that because of Eccleston keeping it under lock and key, because of that restrictive hand on the rights, not only had new audiences not seen that before...

Traditional audiences hadn't seen that before.

So suddenly here was this brand new side of things that had not been available to Formula One fans.

And it created a completely different genre of sports documentary.

Yeah.

The cars were always front and center.