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Alex Jacques

๐Ÿ‘ค Speaker
805 total appearances

Appearances Over Time

Podcast Appearances

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

The personalities at the front were front and center, but the human being, the backstory, the journeys that they'd been on, the fact that they are essentially ordinary people stuck on a conveyor belt very, very early in life.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

And that just had to be put in front of new audiences.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

For the reasons that you've heard me get excited about this earlier, it's an incredibly compelling product.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

The full extent of the story had just never been told.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

And the great thing about having 10 episodes was at a time where the world had shut down for the pandemic, everyone was binging as much as they possibly could and here everyone

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

was this incredibly visceral, exciting, multifaceted sport where the drivers were charismatic, incredibly talented, and the team bosses were downright mean to each other.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

I think there's just lots of honesty that you would normally get brushed up by the PR departments in the past.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

For example, Liam Lawson, a really solid pro behind the wheel, gets this unbelievable chance to drive for the championship winning Red Bull team.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

He then gets demoted after two weeks in the job.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

Two race weekends and they sack him and they send him back to the junior team.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

They promote Yuki Tsunoda, very, very popular driver.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

It doesn't work out for either of them.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

But, you know, you ask anyone in any form of like, how good were you two weeks into your big promotion?

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

I don't think anyone's doing their finest work 15 days into the job.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

So to be able to show the brutality of if you do not perform, you are out.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

And yet here was the show displaying that front and center that that was actually true in Formula One.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

It does.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

And it's the biggest change since I started attending Grand Prix as press.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

I started covering the support races in 2015, but I've been on site for a lot of races in the last decade or so.

Business Wars
F1 vs NASCAR | F1 Roars Into the U.S. | 4

And the composition of who's sitting in the grandstand has changed.