Alex Jacques

And to reach an entirely new demographic with the sport is incredible.

Pretty rare.

Let's be honest.

Very few sports leagues or sports in general get a chance to reinvent.

Formula One always reinvents.

That's part of the DNA.

They're changing the cars all the time.

They're changing the power units all the time.

But the chance to bring in a new demographic, that is so rare.

And it's given the sport so much more energy.

And I'm delighted it's had that effect.

I mean, if you look at America's Formula One history and there have been more venues for Formula One Grand Prix in the United States than any other.

The problem is none of them ever stuck.

until we got to Austin.

It's just an incredible thing to see the popularity explode.

And I think the interest has grown with Formula One growing the calendar.

If you were skeptical about getting a race in Austin, you can only imagine how people felt about racing down the strip in Vegas and the skepticism that abounded with that.

And yet, logistically, that was an amazing feat for them to pull off.

Miami too, right?

Yeah.