Alex Kantrowitz

You can put yourself and your friends in hilarious, scary, or fantastical scenarios and add Jake Paul or Mark Cuban where appropriate.

Editors note or where highly inappropriate, which is part of the fun.

So AI images, video, and text often exhibit a uniformity that can only be broken with deliberate prompting, and even then not reliably.

Editors note again, that is what we are going to try to do to make it reliable to break that.

It's why Instagram co-founder and current Anthropic chief product officer, Mike Krieger, didn't appear to think Sora is the successor to the app he created when I asked him about it last week.

To have a shot at replacing modern-day social media, he said, the content must feel, quote, varied over time and not just sort of like, yeah, okay, I've kind of seen it before.

It's really interesting, but I've seen it before.

AI-generated images suffered from the sameness problem as well.

There's a quality to these images that makes it possible to spot most from a distance.

It's as if the same artist responds to every prompt, even though the models have ingested all the world's artwork.

Some prompting can generate a unique AI image, especially when you ask the model to follow a certain artist's style.

But as the prompt becomes popular, the sameness problem reappears.

This was the case with the Studio Ghibli moment that OpenAI's 4.0 model kicked off.

After some initial novelty, everything eventually became Studio Ghibli.

And then the excitement faded and nobody Ghiblifies their images anymore.

AI sameness problem is perhaps most apparent in writing.

Forget the em dash, it seems like most business communication reads exactly the same these days, since much of it was written via prompt.

It's not that the public relations industry standardized its pitch format.

AI has done it for them.

I don't want to minimize how impressive this technology is.