Alex Kantrowitz

They're going to really want to continue to show that growth.

So for me, it is a, you know, I think I'm coming around.

It's a necessary evil for this company.

It'll be a good business.

But the drawback is one thing goes wrong and all of a sudden you have a very big scandal.

And I think that's something worth paying attention to.

Well, there's no product that knows you better than a chatbot, especially if you spend time with a chatbot.

And one of the things that OpenAI in particular has been working on has been making these bots remember us better.

Memory is going to be a big initiative for OpenAI in 2026.

So the bot will be able to recall conversations that you've had years previously.

And there's a tremendous amount of trust that goes into interacting with a product that remembers you that way and becomes, in many people's cases, a companion.

That doesn't necessarily mean romantic, but people have developed friendship feelings towards it or even some sort of bond with the bot.

you believe it has your best interests at heart.

The second this thing starts pitching things that get a little too close to home based off of the data that it has about you, it could get bad.

And remember, it only takes one really bad or a few really bad stories for people to get the ick about a company that does advertising.

Most of

Facebook's advertising is like app install ads for games.

But a couple of ads that get a little too close to home, everybody says Facebook's listening to us.

And that's the worry for OpenAI.

Oh, it would shoot up.