Alex Kretzschmar

Well, you've got two routes to go as a content creator, don't you?

You've got one, which is to do it the really hard way and do it yourself and bootstrap your own small business and interface with all these different companies and manage sponsorships and negotiate every cent that they give you.

And then you've also got to be a creator and an editor and like, just, you've got to be five to 10 different roles in one.

I chose to go an equally difficult but totally different path of trying to do that but within a corporate organization, a startup organization.

I've been really lucky in so much as that the SalesScale channel doesn't have to pay for itself in the traditional way that, say,

any other content creator has to pay for itself because it's a brand awareness play ostensibly.

That's the purpose of the YouTube channel is just to say, Hey, look at tailscale, look at the cool stuff you can do with tailscale.

And that's it.

We're not, we're not reviewing products.

We're not taking paid placement sponsorships.

We're not doing any of that other stuff, which I kind of find a little bit, um,

dirty to be honest i don't ever really enjoy doing that stuff um it's a necessary evil i understand you know everybody's got to eat but um you know the attention that you're selling as a content creator you know you're monetizing that attention for well money i suppose so yeah i mean it's it's it's nice to have insurance it's nice to have a paycheck and all that kind of stuff doing it the tail scale way i don't know where it where it'll end up though i mean i really

I love what I do.

I mean, the fact that I get a paycheck reliably every month is fantastic.

But there's that phrase in, do you remember?

Of course, you've got Mike Judge playing behind you on Silicon Valley.

You remember Office Space, right?

Where he has the interview with the Bobs?

Yes.

If Initech ships a few extra units, I don't see an extra dime.