Alex Lintner

What you just said is we're one of the largest data companies in the world.

And therefore, we got a lot of information.

And bad guys like information.

So to keep it secure, you need to have a, I'm going to call it a bulletproof setup from front to back of every application.

Most people talk only about encryption, but it goes way beyond that.

It goes to access rights.

I named that consent earlier.

It goes to how do you store the information.

You can shard it, which I really like.

Break it up.

So when people find Eli's information, they find maybe only...

your first name, not your last name.

They maybe find your street address stored somewhere else and your account information stored again in another place.

In other words, if you break it up into 25 shards, they'd have to break 25 encryption keys, know how to pin it back together to one individual in order to really understand Nilay.

That's complicated.

So the game is we need to have security systems that stay ahead of the bad guy.

And we need to have at the core of our mission, the core of our purpose as a company, that every employee needs to act to a purpose that says what I now say for the third time, keep privacy, consent, and security at the center of everything we do.

I have two answers to that.

So the first answer is privacy laws are such that you can opt out anytime.

So if you, Nila, don't want your information stored, you can do that.