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Alex Mehr

๐Ÿ‘ค Speaker
701 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

It was, this is October.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

It is.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

So I won't give you the number, but I can tell you I have not only seen our numbers at Zoosk, but I have looked at other subscription businesses, public companies, because we were looking at comps when we were going public, as well as other startups.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

Through my mind, how strong this is.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

So this space, I am hard-pressed to actually find it comparable.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

So if you look at education subscription, it's actually not that much.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

And I think partly, so the answer is, I don't know.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

What is that?

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

So I tell you most subscription businesses around this price point would lose 40, 50% of their customers on month one.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

Month one is the highest churn.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

Yep.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

And that's like 40, 50% month one.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

So this is way less than that.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

Yeah.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

Yeah, I think we have already done that.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

I actually, I told Ty, you know, you know, in order for it to become business.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

So basically right away, we know, we knew that it would be

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

kind of like a sustainable business, but we weren't sure how big it can become.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

And for a company like this to become really big, the paid acquisition, just like you said, should work.

SaaS Interviews with CEOs, Startups, Founders
647: Tai Lopez Owns 50% of $89/mo MentorBox.com, 800 Units, $80k In Initial Test for Self Help Box with CEO Alex Mehr

And the CAC is, because of very low churn, it turns out to be really high.