Alex Mehr
👤 SpeakerAppearances Over Time
Podcast Appearances
In other words, and it kind of reflects... Wait, Alex, hold on.
That's exactly what it means.
Uh, it's, it's, it's actually, I can tell you it's like top hundred.
So that's not horrible.
Yeah, no, actually I, I can actually, it's actually dropping even more because, uh,
Another thing that we have been able to do is like a lot of word of mouth marketing, which kind of subsidizes our CAC at this point.
I mean, it's dropping.
As my volume has increased, I've been able to negotiate better deals.
So I have a very healthy...
gross margin.
My target is to be at 50% gross margin.
I mean, there's obviously cross-margin profit.
Yeah, there's cost of customer acquisition and our fixed costs.
Sure.
Yeah, that's what it would look like.
It's actually not on Amazon.
We buy through distribution.
There are bulk book distribution mechanisms or publishers directly because the quantity we order is not an Amazon buy.
We can get better deals from the studios, I mean, from the publishers.
I see.